Is Natural Unattractive?

We all want to put the least harmful products on our bodies, which explains the great increase of natural beauty products available to consumers. The word natural is commonly used to describe products that are meant to do wonders for our hair and skin, but the question is: what qualifies as being-natural?

What is natural?

According to the Oxford dictionary, natural is defined as existing in or derived from nature, therefore, anything that originates from other than man-made materials is considered natural. Within the context of beauty and skincare products, natural refers to ingredients, carrier agents, preservatives, emulsifiers and other elements that exist in and are derived from nature. All such materials are free from synthetic and man-made additives, and their manufacturing process ensures that as much of their goodness is preserved as possible.

Is natural unattractive?

Although ingredients may be naturally occurring, this doesn’t automatically translate as them being safe or even desirable, as can be seen from beauty regimes from the past. One such example is the use of crocodile dung in mud baths by ancient Egyptians, which was thought to leave the skin smooth and silky. Another example is the application of belladonna – a highly poisonous herb – by Victorian women who wanted to brighten their eyes.

Natural beauty and skincare is deeply rooted in age-old routines, and although some were what we now consider to be horrific in nature, they don’t have to be, as natural has great potential for being appealing to the senses and nourishing to the body – a true evolution from hair and skincare products of the past.

Gone are notions of women applying chalk and lead to their faces to achieve a whiter look, or applying a layer of egg whites to the skin to have glowing skin. Now, we can imagine the vast array of botanically sourced ingredients that can be used to produce care products that are not only attractive in sight, but are also appreciated by both hair and skin.

Height of attraction

Le Soie Cosmetics is a front-runner in dispelling the once negative imagery of natural beauty products, bringing a range of enhancing care merchandise consumers are delighted to use. Drawing on the beneficial properties of natural hair and skincare ingredients such as aloe vera extract, allantoin oil from the chamomile plant, coconut oil, avocado oil, and naturally sourced carrier agents, emulsifiers and scents, they are completely safe on both hair and skin. These natural ingredients have been combined and produced to ensure they maintain their integrity, which is great proof that natural goodness does not mean unattractive.