Natural and Organic Beauty Products Going Mainstream?

The green culture in the beauty industry is rapidly gaining popularity, due to consumers’ growing interest in taking care of their skin and hair in the best way possible. Not only are physical stores increasingly stocking natural and organic products, but the online market is expanding with the uptake of beauty items that are more naturally derived, and a product is only considered natural if its ingredients have been grown without the aid of artificial chemicals or additives.

Exclusively Green

Since the entire mechanism of manufacturing organic skincare products is natural, production cost scan often be very high, as the process is lengthier than those that are chemically produced. This is precisely the reason behind the commonly expensive nature of organic and natural skincare products, and it was due to high purchase prices that they were initially considered to be a rarity, with very few people being able to afford them on a regular basis in substitute of ordinary chemical-based face creams and lotions.

Organic and natural products were once considered as being commodities exclusively for the rich and wealthy, and despite the increasing awareness of the benefits of natural beauty products, the prices were simply far too high for the masses.

The Green Shift

Current times has seen a shift in the trend of the purchase of natural products as their benefits has been known to outweigh prices, and consciousness of the need for naturally-derived skincare products has also changed the way companies approach the manufacturing process. Firms who are now exclusively dealing with organic and natural skincare are catering to the manufacture of affordable daily skincare products rather than those that are exclusively for the wealthy, effectively making them available to the mainstream market. However, there is the temptation to decrease the high quality of products in an attempt to make them marketable for mainstream consumers in order to maintain their profitability.

Products that are Naturally for All

At Le Soie Cosmetics, the consumer is our priority, and we do not shortcut any steps in the manufacturing of our products simply to make them affordable, as can commonly occur. Short-changing the industry by reducing the integrity of our lotions, soaps, moisturizers and other skincare products goes against our ethos of giving consumers the very best in order to look and feel their very best. Natural and organic products have finally made it into the mainstream market, and our products work without breaking the bank or our code of high quality.

Is Graceful Aging Possible?

As we get older our entire body changes both internally and externally. This process of change is one that is guaranteed for everyone, and while it occurs at a different pace, speed and intensity for each individual, it is inevitable and unavoidable.

What causes aging?

Aging is the natural occurrence of change that happens with each passing year. It is associated with growing fatigue and tiredness, the altered effective functions of internal organs, and the noticeable transformations of the appearance and texture of the skin. Aside from the natural process of aging, there are external factors that contribute to a rapid increase in the body’s deterioration. Excessive unprotected exposure to the sun, air pollution, and even habits like smoking all contribute to aging.

Signs of aging in skin

With each additional year, our skin loses a degree of strength, elasticity, suppleness and softness. Fine lines and wrinkles are the most visible signs of aging of the skin, and beyond these obvious indications of skin agingare greater alterations in the structure of the skin that are not entirely visible.

One such example is when the upper layer of the skin, known as the epidermis, begins to thin, and a rapid reduction in the activity of the sebaceous glands sets in. These two factors are not visible to the eye, but their combination alters the texture of the skin, causing it to become increasingly dry. 

Another invisible alteration is the loss in the skin’s elastin fibers and reduction of collagen levels which induce the recognizable looseness and sagginess found in mature skin, and the visible sight of wrinkles.Other signs of aging in the skin are the decelerated speed of healing when skin damage occurs, and the appearance of age spots and visible blood vessels. 

It is undeniable that these indications of the skin’s maturation are less than desirable, as it is only natural to want long-lasting youthful skin. Maturation of the skin doesn’t have to be a dreaded occurrence if we give our skin the tender loving care it needs.

Aging gracefully

The desire for youthful skin in our mature years is greatly desired, and that is why LeSoie Cosmetics has developed an exclusive range to achieve supple, soft skin, with a reduction in visible fine lines and wrinkles. The products in our Extra Care range are specially formulated to give mature skin a brighter look, reduce dark circles under the eyes, hydrate dry skin, diminish the appearance of wrinkles, and stimulate the skin’s natural repair mechanism after UV exposure.

While we cannot halt the body’s natural internal aging process, Le Soie Cosmetics’ Pegasus Extra Care range utilize the healing and hydrating properties of horse milk, vitamin B2 and other naturally derived actives to allow your skin to mature gracefully, while maintaining a youthful look.

Beauty Industry Going Green.

 

The beauty industry has grown exponentially over the last decade, with new companies entering the sector annually. From products such as cleansers, moisturizers, bath salts and soaps, the beauty industry helps us feel, look  and smell our very best.

The increase of products available to consumers has seen the beauty industry expand globally, with an array of new products being introduced every year, and with such staggering popularity, as well as a global recognition of health consciousness by consumers, there is no surprise that the beauty industry is ‘going green’.

Going Green

The beauty industry hasn’t always been environmentally beautiful, and the need for volume production within the shortest time frame possible has meant the use of synthetic ingredients has become the norm in order to keep costs down. Studies and research have exposed the potential danger of chemically produced ingredients and their side effects, and with consumers’ increased awareness and knowledge of less harmful and toxic ingredients to put on their skin and hair, there is an overwhelming need for greener products.

‘Going Green’ does not just refer to ingredients used in beauty products, although they are a major element; ‘going green’ includes the manufacturing process products go through, as well as the packaging they are presented in.

Sustaining Beauty

In 2012, Organic Monitor, a specialist research, consulting and training company that focuses on the global organic and related product industries, launched the very first award to highlight sustainability in the beauty industry. The ultimate aim of the Sustainable Beauty Awards is to recognize companies that are dedicated to increasing sustainability within the beauty industry, ranging from the use of natural and organic products, to the uptake of packaging that have low environmental footprints.

Putting Green on the Beauty Map

Le Soie Cosmetics has always been dedicated to being a sustainable beauty company, as we believe that being good to the Earth means it will be good to us. Using only naturally sourced ingredients in our products is core to our ethos, and hand making products such as our soaps and bath salts ensures they are not only 100% safe to use, but we are also aware of exactly what our products contain. Further to our dedication to sustainability, we use natural packaging made from recycled paper, glass, and recyclable plastics, so they can be re-used and recycled responsibly.

The beauty industry is not just about making us look beautiful - by going green we look after the very world that gives us the vast natural ingredients for us to be our very best.