Thursday, 26 September 2013

Beauty Industry Going Green.



 
The beauty industry has grown exponentially over the last decade, with new companies entering the sector annually. From products such as cleansers, moisturizers, bath salts and soaps, the beauty industry helps us feel, look  and smell our very best.

The increase of products available to consumers has seen the beauty industry expand globally, with an array of new products being introduced every year, and with such staggering popularity, as well as a global recognition of health consciousness by consumers, there is no surprise that the beauty industry is ‘going green’.

Going Green

The beauty industry hasn’t always been environmentally beautiful, and the need for volume production within the shortest time frame possible has meant the use of synthetic ingredients has become the norm in order to keep costs down. Studies and research have exposed the potential danger of chemically produced ingredients and their side effects, and with consumers’ increased awareness and knowledge of less harmful and toxic ingredients to put on their skin and hair, there is an overwhelming need for greener products.

‘Going Green’ does not just refer to ingredients used in beauty products, although they are a major element; ‘going green’ includes the manufacturing process products go through, as well as the packaging they are presented in.

Sustaining Beauty

In 2012, Organic Monitor, a specialist research, consulting and training company that focuses on the global organic and related product industries, launched the very first award to highlight sustainability in the beauty industry. The ultimate aim of the Sustainable Beauty Awards is to recognize companies that are dedicated to increasing sustainability within the beauty industry, ranging from the use of natural and organic products, to the uptake of packaging that have low environmental footprints.

Putting Green on the Beauty Map

Le Soie Cosmetics has always been dedicated to being a sustainable beauty company, as we believe that being good to the Earth means it will be good to us. Using only naturally sourced ingredients in our products is core to our ethos, and hand making products such as our soaps and bath salts ensures they are not only 100% safe to use, but we are also aware of exactly what our products contain. Further to our dedication to sustainability, we use natural packaging made from recycled paper, glass, and recyclable plastics, so they can be re-used and recycled responsibly.

The beauty industry is not just about making us look beautiful - by going green we look after the very world that gives us the vast natural ingredients for us to be our very best.


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