The beauty industry has grown exponentially over the last decade, with
new companies entering the sector annually. From products such as cleansers,
moisturizers, bath salts and soaps, the beauty industry helps us feel, look and smell our very best.
The increase of products available to consumers has seen the beauty
industry expand globally, with an array of new products being introduced every
year, and with such staggering popularity, as well as a global recognition of
health consciousness by consumers, there is no surprise that the beauty
industry is ‘going green’.
Going Green
The beauty industry
hasn’t always been environmentally beautiful, and the need for volume production
within the shortest time frame possible has meant the use of synthetic
ingredients has become the norm in order to keep costs down. Studies and
research have exposed the potential danger of chemically produced ingredients
and their side effects, and with consumers’ increased awareness and knowledge
of less harmful and toxic ingredients to put on their skin and hair, there is an
overwhelming need for greener products.
‘Going Green’ does not just refer to ingredients used in beauty
products, although they are a major element; ‘going green’ includes the
manufacturing process products go through, as well as the packaging they are
presented in.
Sustaining Beauty
In 2012, Organic Monitor, a specialist research, consulting and
training company that focuses on the global organic and related product
industries, launched the very first award to highlight sustainability in the
beauty industry. The ultimate aim of the Sustainable Beauty Awards is to
recognize companies that are dedicated to increasing sustainability within the
beauty industry, ranging from the use of natural and organic products, to the
uptake of packaging that have low environmental footprints.
Putting Green on the Beauty Map
Le Soie Cosmetics has always been
dedicated to being a sustainable beauty company, as we believe that being good
to the Earth means it will be good to us. Using only naturally sourced
ingredients in our products is core to our ethos, and hand making products such
as our soaps and bath salts ensures they are not only 100% safe to use, but we
are also aware of exactly what our products contain. Further to our dedication
to sustainability, we use natural packaging made from recycled paper, glass,
and recyclable plastics, so they can be re-used and recycled responsibly.
The beauty industry is not just about making us look beautiful - by
going green we look after the very world that gives us the vast natural
ingredients for us to be our very best.
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